Reverb (Etsy House of Brands)
 brand design

Ongoing design work for Reverb, with a particular focus on partnerships, sales, and promotional campaigns across the US, Canada, Australia, and Europe. Responsible for the creative execution of integrated marketing campaigns with iconic partners like Gibson, Fender, Martin Guitars, and Ludwig, as well as partnership campaigns with renowned musicians including Billy Corgan (Smashing Pumpkins), Mazzy Star, Peter Frampton, Anderson .Paak, and more.

Separate comprehensive deck of work available upon request.

Hella Pinay Print Magazine
 magazine/print publication

Worked with the Editor-in-Chief to lead the production of the style guide, layout design and framing concepts for the print magazine, Hella Pinay: Issue 01 Spring/Summer. Launched June 2021. In charge of all biannual issues thereafter. 

Separate comprehensive deck of work available upon request.

Hella Pinay Merch
 merchandise

Collaborated with the Editor-in-Chief to create limited edition merch coinciding the launch of the print magazine in mid-June 2021.

expired - sen morimoto remix
 cover graphic

Cover graphic for Tokyo and LA-based artists MIRRROR’s single ‘expired - sen morimoto remix’. Available on all music streaming services.

POLARIZE Short Film
 title design direction

Title design direction for Tokyo and LA-based MIRRROR’s short film centered on their sophomore album, POLARIZE. Released by Spincoaster Japan, Featured on i-D Vice Japan.

POLARIZE
 album graphic

Art Direction + Design for Tokyo and LA-based artists MIRRROR’s sophomore album, POLARIZE. Available on all music streaming services.

FIFTY(like that) Licaxxx Remix
 cover graphic

Cover graphic for Tokyo and LA-based MIRRROR’s single, ‘FIFTY(like that)’ remixed by Japanese DJ Licaxxx. Available on all music streaming services.

MIRRROR Merch
 merchandise

Merch for Tokyo and LA-based musicians, MIRRROR. Printed in LA, distributed in Tokyo. Limited run.

never fall in love (Remix by Daigo Sakuragi)
 cover graphic

Cover graphic for Tokyo and LA-based musicians MIRRROR’s single, ‘never fall in love’ remixed by Daigo Sakuragi (of D.A.N.) Available on all music streaming services.

Her Notoriety Playlist Series
 cover graphics

Cover Graphics for Her Notoriety’s 3-part weekend playlist series in conjunction with Complexcon Chicago’s debut.

Her Notoriety: Through the Lens
 merchandise

Her Notoriety’s Merch contribution for Through The Lens: Streetwear, powered by Adidas Originals. Photographs provided and shot by Lili Fang.

Puma RS-X for Finish Line 
 editorial campaign

Ideated the storytelling concepts for each colorway of the Puma Women’s RS-X line. Managed the editorial workflow and produced the build-outs for the shoots. Worked directly with the Her Notoriety team to design, shoot, and direct the campaign images. These visual assets are just a portion of over 50+ assets provided for Finish Line and Puma.

Mahal Healing Arts
 brand identity

Commissioned by Mahal Healing Arts c/o Kiam Marcelo Junio to prototype the brand’s identity and logomark for their product line and services focusing on holistic and spiritual life coaching and customized aromatherapy.

FILIPINX c/o King Marie
 visual direction

Visual direction for FILIPINX, an event series by DJ King Marie in partnership with The Annex. Logo and final typesetting edit in partnership with The Annex team.

NAKIKITA Media Series
 creative direction + production, grantsmanship

Co-Helmed NAKIKITA, a 2018 Crossroads Fund Youth for Social Change Grant endowment project concepted as a short-form media series with accompanied programming documenting overshadowed topics within the local, national, and global Filipino community. Featured below are excerpts from our Gender & Sexuality episode. Free Spirit Media spotlighted our Food & Authenticity programming here.

Export Quality Collective
 brand identity

Identity and business card design for Export Quality Collective, a 12+ member creative collective based out of Chicago, Los Angeles, New York, and Tokyo.

AAPIHM Figures for AAASS
 poster campaign

Poster series for SAIC’s Asian + Asian–American student association, in conjunction with Asian American and Pacific Islander History Month (AAPIHM). Highlighted the impact of several influential Asian and Pacific Islander figures within the context of creative and political culture.

Century Geometric
 experimental typography, visual programming

An experiment inspired by the typeface Century Gothic. Generated skeletal structures spawning from the letterforms using the NURBS-based 3D modeling software Rhinoceros 3D CAD, alongside its algorithmic programming language component, Grasshopper 3D. Special thanks to my former Professor Brett Balogh for the Grasshopper programming help.

Nandito Na Ako: I’m Here, Now
 curation, exhibition design

Co-curated a 9-member art & design exhibition showcasing conversations surrounding the complex identities of Filipinx-/Americans. This traveling exhibition featured at SITE Galleries in Chicago and Tipton Gallery in Johnson City, Tennessee.

Culture and Climate: Mythological Interpretations of Tropical Cyclone in the Pacific (Tāwhirimātea)
 print design, zine

Visual manifestation of research on mythological tales as a means to bridge accessibility between climate and culture, and as an imperative part of shaping civilizations and understanding scientific phenomena.